ABOUT US
CHALLENGE US TO A WATER BALLOON FIGHT
and we miiight just show up with a Super Soaker Monster XL, a fanny pack filled with water grenades, and the enthusiasm of a Golden Retriever.
LIKE OUR SUNGLASSES, WE'RE ALL GAS, NO BRAKES.
We like to party*. We skate, surf, and snowboard. We climb rocks. We listen to our music at volume 11. It's full send 24/7, and we are committed to making affordable sunglasses that can keep up (and get down).
*Our boring lawyers made us write this: Our definition of "party" does not include fireworks strapped to moving objects, human slingshots, or 800-pound tigers.
LIVING AN INTERESTING LIFE COMES AT A PRICE.
Sometimes... things break. Or you lose them. Or they get confiscated by security when they want to check your eyes before entering a bar.
In fact, after a particularly EPIC snowboard trip (where the beer flowed like wine) - one thing became clear: action sports sunglasses need a durable, affordable alternative. You're already dropping coin on quality gear.
So we decided to create quality, AFFORDABLE shades.
NOSTALGIA RUNS DEEP IN OUR VEINS.
The '90s were like a wild rollercoaster ride through a neon-lit arcade. Rules were thrown out the window in favor of creativity. Remember translucent electronics? We do.
It was a straight-up VIBE and deeply inspires our culture, our values, and our sunglasses. That's why we have FUN, bold, translucent colors and designs.
